Comments on: Are top domain names worth it? http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/ Lee Semel's blog Fri, 03 Sep 2010 15:29:23 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: brain http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/comment-page-1/#comment-1116 brain Sat, 14 Apr 2007 11:50:07 +0000 http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/#comment-1116 I also prefer 'catchy' domain anmes. But something like "search.com" would be totally awesome for type-in traffic. I also prefer ‘catchy’ domain anmes. But something like “search.com” would be totally awesome for type-in traffic.

]]> By: Philip James http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/comment-page-1/#comment-1074 Philip James Thu, 05 Apr 2007 14:37:34 +0000 http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/#comment-1074 A 'top' domain name neither bad nor good any more. Its about as useful as a Madison avenue headquarters address. Now, no one cares if you're based in a village, or have a made up name. I dont agree that its helps B2B or hinders B2C - ask wine.com. They are 10x the size of the nearest online wine retailer A ‘top’ domain name neither bad nor good any more. Its about as useful as a Madison avenue headquarters address. Now, no one cares if you’re based in a village, or have a made up name.

I dont agree that its helps B2B or hinders B2C - ask wine.com. They are 10x the size of the nearest online wine retailer

]]> By: Richie Hecker http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/comment-page-1/#comment-1069 Richie Hecker Thu, 05 Apr 2007 06:45:39 +0000 http://www.borrowmybrain.com/2007/04/04/are-top-domain-names-worth-it/#comment-1069 Top Domains are great for B2B plays. On the B2B Side, you trust a company with a good name that comes up high in google, you shouldn't but you do. An example, I own BootStrapper.com, people therefore think I am the expert BootStrapper (I Happened to have bootstrapped two companies) but there are plenty of consultants out there that have accomplished more than me BUT I have the brand and I can support it with action...B2B is good to have a good name. On a consumer side it hurts more than helps. It is better to have a domain that can become verbed like googled or yahooed or can become a noun like Myspace. From a consumer perspective a single domain name isn't sexy, it will get you noticed once but will not sustain a brand. Better spend $10 and get a name with some zing that you can build buzz around than search.com... Richie Hecker www.BootStrapper.com Top Domains are great for B2B plays. On the B2B Side, you trust a company with a good name that comes up high in google, you shouldn’t but you do. An example, I own BootStrapper.com, people therefore think I am the expert BootStrapper (I Happened to have bootstrapped two companies) but there are plenty of consultants out there that have accomplished more than me BUT I have the brand and I can support it with action…B2B is good to have a good name.

On a consumer side it hurts more than helps. It is better to have a domain that can become verbed like googled or yahooed or can become a noun like Myspace. From a consumer perspective a single domain name isn’t sexy, it will get you noticed once but will not sustain a brand. Better spend $10 and get a name with some zing that you can build buzz around than search.com…

Richie Hecker
http://www.BootStrapper.com

]]>