Lee Semel

Will it Blend?

Will it Blend? is a funny site that advertises a powerful blender with videos of their spokespan blending all sorts of objects, from iPods to golf clubs. Its popularity is an example of how people will willingly seek out ads of they’re funny and entertaining. David Pogue writes:

I’m not alone when I say that I’ll happily watch your ad if it’s entertaining and worth my while. The number of hilarious ad videos circulating on YouTube—millions of people VOLUNTARILY watching corporate ads—is testimony to that.

2 Responses to “Will it Blend?”

  1. Matt Haverkamp Says:

    I love these ads as well. Did you see the spoof ads that are actual ads for ShopLocal where you can buy Blendtec. I blogged about that on my blog.

    http://mattnando.typepad.com/the_digital_perm/2006/12/blend_this.html

  2. Matt Haverkamp Says:

    Sorry about that. Try this one instead - http://youtube.com/watch?v=Td4oHRszZMo

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