Niche Social Networks
December 18th, 2006
Saatchi Gallery makes the NY Times with a niche social networking website dedicated to artists to view and share their work. A lot of entrepreneurs are trying to create riffs on MySpace, so I wonder if this is part of the next wave of social networking… sites for narrow audiences, associated with established brand names for cachet, and used as sort of a recruiting or A&R mechanism to find the best people in a given community. For instance Pixar could create a community for aspiring 3D animators, or Google a social network for programmers.

