Websites are becoming more and more like games

December 7th, 2006  |  Published in General

The most successful sites are starting to become more and more like games, according to Amy Jo Kim. Sites like eBay and YouTube thrive and become addictive by incorporating game-like activities: collecting items, earning points, getting performance feedback, making deals and exchanges with other players, and creating customizations. The prediction: The way we consume media now is on the way out, and in the future media will incorporate lessons from all types of games, from Space Invaders to Legend of Zelda, to create a richer experience.

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