Comments on: Why I Hate Shopping, and What to Do About It http://www.borrowmybrain.com/2006/11/29/i-hate-shopping/ Lee Semel's thoughts on internet and technology Tue, 06 Jan 2009 10:50:35 +0000 http://wordpress.org/?v=2.0.2 by: Lee http://www.borrowmybrain.com/2006/11/29/i-hate-shopping/#comment-94 Thu, 30 Nov 2006 16:01:09 +0000 http://www.borrowmybrain.com/2006/11/29/i-hate-shopping/#comment-94 Update -- according to this article, brains respond more positively to strong brands. http://www.sciencedaily.com/releases/2006/11/061128083022.htm "Furthermore, strong brands were processed with less effort on the part of the brain. Weak brands showed higher levels of activation in areas of working memory and negative emotional response." In other words, strong brands help you think less. Update — according to this article, brains respond more positively to strong brands. http://www.sciencedaily.com/releases/2006/11/061128083022.htm

“Furthermore, strong brands were processed with less effort on the part of the brain. Weak brands showed higher levels of activation in areas of working memory and negative emotional response.” In other words, strong brands help you think less.

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